It used to be simple. If you wanted a plumber or an electrician or even a bookshop, you just picked up the big yellow book and turned to the index. Who could forget those successful TV ad campaigns of the 1980s. Apart from a bit of minor competition from Thomson Local, they had it all sewn up.
- SEO (6)
- Google (4)
- Marketing (4)
- Twitter (3)
- Social Media (3)
- Web Design (3)
- IT (3)
- Graphic Design (3)
- LinkedIn (2)
- Facebook (2)
- Website Maintenance (2)
- Blog (2)
- Data Security (2)
- Business Mistakes (2)
- Mac vs. PC (2)
- Apple (2)
- Google AdWords (1)
- Mailshots (1)
- Google Webmaster Tools (1)
- Online Backup (1)
- Email (1)
- Hotmail (1)
- Comic Sans (1)
- Scams (1)
- Link Building (1)
- Ecommerce (1)
- Visual Identity (1)
- Logo (1)
- Flash (1)
- HTML 5 (1)
- Adobe (1)
Design and Technology Blog
Jan
03
2012
Does anyone actually use Yellow Pages any more? Or Yell.com?
Nov
22
2011
Marketing VP reveals the four keys to Apple’s success
Apple’s Vice President iPhone Product Marketing, Greg Joswiak, gave an insight into the secrets of Apple’s success this week. He was speaking at a recent event in the UK called “Silicon Valley Comes to Cambridge.” None of this will come as a huge surprise to anyone who follows Apple, but it’s interesting to hear it straight from the horse’s mouth. Here’s what he told the audience were the four key lessons he has learned during his 20 years at Apple.
Nov
21
2011
10 things I hate about Twitter
I have a love-hate relationship with Twitter. I love the fact that it has been directly responsible for getting me some valuable business, and I love the fact that organisations can use it communicate with their audience instantaneously. I also like the thought that people in the public eye can report the truth directly to the world without having their words twisted or deliberately misquoted by the press. But I hate the fact that Twitter is infested with fraudsters, spammers, wannabes and attention seekers.
Nov
17
2011
Let’s rid the world of Adobe Flash
Many web designers and tech savvy internet users share a common belief that Flash is bad. Sure, it brightens up web pages with pretty moving graphics, but in technological terms it’s a relic from a bygone era. Flash is the nasty, buggy, resource-hungry browser plugin that has been the scourge of the internet for over a decade. But now the anti-Flash sentiment is starting to gather pace and we may see a time in the future where it is banished from our desktops for good.
Nov
17
2011
Why are you trying to look like your competitors?
I had a communication this morning from a possible future client, who was enquiring about a logo, website and various printed promotional materials. The main thrust of his enquiry was to present me with a series of websites from his competitors and instruct me on exactly which ones he wanted to look like. This isn’t a new request, another client earlier this year tried to insist that I make an exact copy of a site owned by one of his competitors. Unethical, illegal, unimaginative, boring and lots of other adjectives spring to mind.
Nov
11
2011
Why a blog is good for your business
Do the experts keep telling you to get a blog? Are you unsure exactly what benefit your business will gain from it? Then read on. Many business owners think they should start a blog, perhaps with a vague idea that it might help their profile, but they don’t really know how or why. Or, more commonly, they haven’t the faintest idea what to write about. But it’s easier than you think, and while it isn’t a magic wand, if you use it correctly, there are a few advantages that can combine to make it a powerful tool.
Nov
10
2011
Why your website isn’t making any sales
I was approached recently by a website owner who asked my opinion as to why his e-commerce site wasn’t performing any better than “the odd sale here and there” despite having been launched more than six months ago. His situation was immediately very familiar to me. A lot of businesses launch a site and then just sit back and wait for the sales to start racking up. When that doesn’t happen, it comes as a surprise and disappointment to them.
Nov
09
2011
Fight the downturn and stay ahead… without spending a fortune
When the going gets tough, many businesses panic and start to cut back on the things that could actually keep them ahead of their competitors. It’s very easy to cut your advertising or cancel that new corporate brochure you promised yourself. Or you could let the company website stagnate for a while longer. A downturn often produces a knee-jerk reaction, and sadly the marketing budget is often one the first expenses to go out of the window.
Jun
29
2011
Your web site is live. So what’s next? Answer: Keep the updates coming!
Once you get your shiny new website up and running, you may be thinking that the job is done, and all you have to do is sit back and wait for the business to roll in. But sadly it’s not as simple as that. Even if your web designer has submitted the site to the search engines and done all the other things they normally do to give it a kick start, your work is not over.
Jun
02
2011
10 Ways to make Google like your site
Google may not be the only search engine out there, but all the others are tiny in comparison. Over 90% of search engine traffic in the UK comes from Google, and that figure isn’t getting any smaller, despite the best efforts of Microsoft and Yahoo. So you need to make sure Google views your site in the best possible light if you want to appear near the top of the search results page. Make it easy on yourself by taking a few steps to ensure Google prefers your site over those of your competitors.
Read more »
Jun
01
2011
A boring essay about backing up data that everyone should read!
The vast majority of people don’t ever give a single thought to backing up their computer. Why would they? That’s something for the IT guys at work to worry about. It’s their problem to make sure the network drives are protected against loss or failure, not yours. But whose job is it to look after the PC at home, or if you’re self employed, the laptop you use for your business? Answer: Yours. And what do you do about backing up? What do you do to to guard against a catastrophic failure? Most likely answer: Nothing.
May
09
2011
The worst email mistakes amateurs keep making
Just like your website, email is one of the main faces of your business and often the first contact potential customers will experience. So you can’t afford not to do it properly. But ever since I started out in the business, people seem to have been making the same old mistakes over and over again. That makes it a great subject for the latest in my series of blog posts which are looking increasingly like they should be called “rants from a grumpy old web guy”.
May
07
2011
IT people are NOT designers or marketing experts
People who describe themselves as IT consultants aren’t usually experts at marketing and don’t often have a track record in design. The reverse is also true; Designers and Marketing people are not IT experts. The two are worlds apart. But in my experience, thanks to some questionable claims made by IT people, the average business owner has trouble distinguishing between them, often to the detriment of their business. A lot of businesses end up with cheap and nasty looking websites.
I’m a graphic designer and web designer. My expertise is in design, visual identities and marketing communications. I’m not a Microsoft Systems Administrator or an IT support guy. In fact I don’t even use a Windows PC. And yet I’ve lost count of the number of times people have said to me “You work in computers don’t you? Can you fix my PC/set up my email/show me how to use Excel…”.
May
04
2011
Don’t let your business get eaten by the SEO sharks
More and more of my clients are being contacted by so-called ‘SEO Experts’. It is my view that businesses who claim to be Search Engine Optimisation companies are nothing but fraudsters and fakes, whose sharp business practices are giving the web marketing industry a bad name.
I’ve seen countless examples of their ambiguous claims and misleading marketing tactics. Most of the time they’re trying to sell you a service you could easily do yourself. The usual opening pitch is the claim that they’ll “get your site to the top of Google – guaranteed!”. This is impossible to nail down as it’s hard to know what it means. All sites have many different words and phrases they’d like to appear in the results for, so does this ambitious claim mean that they’ll get you to the top for every single one of them? Only an idiot would believe that.
May
02
2011
Get a good computer for your business. Get a Mac
When buying a computer for their business, most people don’t look beyond a Windows based PC. Microsoft’s operating system is pre-installed on every PC from low-end to top of the range, and therein lies the problem. Whatever machine you choose, the user experience is the same. You can buy the best PC in the shop but you’ll still get all the crashes, virus attacks, spyware, unintuitive interface and annoying security warnings.
But it doesn’t have to be that way. Thanks to the popularity of the iPhone among business users, more and more people are waking up to the fact that in addition to making the device that rewrote the rule book on mobile phones, Apple also makes computers that feature the same reliability, ease of use and polish. And best of all, they don’t run Microsoft Windows.
Apr
07
2011
Time wasters and how your business can avoid them
We all know running a business requires a certain amount of speculation. Dealing with enquiries that might not come to anything, quoting for jobs you might not get, and offering the benefit of your advice to prospects in the hope that they’ll become customers. It’s all part of the game. But you only need to run a business for a short while to realise that there are a lot of people out there who will quite happily waste your time. Since I became a business owner, I’ve worked out that there are two basic types of time waster.
Apr
06
2011
You’re a businessman!
A business consultant gave me a very good piece of advice when I was about to start my own business. He asked me what my job title was and I replied “Web Designer and Graphic Designer”. His reply was simple: “No you’re not, stop thinking like that!”. He had been appointed by my previous employer to offer help and advice to those of us who had been told we were about to become victims of the latest wave of redundancies.
Apr
05
2011
Do your visitors trust your website?
Web site owners spend a lot of time optimising their content for search engines and promoting their site through Facebook and Twitter. But some are then disappointed when they find they aren”t converting as many visitors to customers as they”d like. Read more »
Apr
04
2011
You can’t fool a search engine
Search engines are a lot like humans. When somebody searches for something, a search engine reads the text on a page and decides how relevant the content is to what that person is searching for. It then decides how important that page is in relation to all the other pages that may also contain relevant content.
Apr
03
2011
Is your web site working for you? 10 tips to make sure it is!
So you’ve had your web site a while but you’re still waiting for all the business to start flooding in? It’s a familiar story. As a web designer I’m constantly amazed at some of the very basic mistakes I see on company web sites.Here are 10 tips that will help you get the most from your web site and perform better in search rankings. Some of these are primarily from a point of view of helping you perform better in search engine rankings, others are general improvements that may improve usability and convert viewers to customers.
