Google used to be my friend. In the early days, when most other search engines were trying to rebrand themselves as bloated ‘portals’ and move away from their original purpose, Google emerged like a breath of fresh air and took things back to basics.
Do the experts keep telling you to get a blog? Are you unsure exactly what benefit your business will gain from it? Then read on. Many business owners think they should start a blog, perhaps with a vague idea that it might help their profile, but they don’t really know how or why. Or, more … Read more
Once you get your shiny new website up and running, you may be thinking that the job is done, and all you have to do is sit back and wait for the business to roll in. But sadly it’s not as simple as that. Even if your web designer has submitted the site to the search … Read more
Google may not be the only search engine out there, but all the others are tiny in comparison. Over 90% of search engine traffic in the UK comes from Google, and that figure isn’t getting any smaller, despite the best efforts of Microsoft and Yahoo. So you need to make sure Google views your site … Read more
Search engines are a lot like humans. When somebody searches for something, a search engine reads the text on a page and decides how relevant the content is to what that person is searching for. It then decides how important that page is in relation to all the other pages that may also contain relevant … Read more