I was approached recently by a website owner who asked my opinion as to why his e-commerce site wasn’t performing any better than “the odd sale here and there” despite having been launched more than six months ago. His situation was immediately very familiar to me. A lot of businesses launch a site and then just sit back and … Read more
Once you get your shiny new website up and running, you may be thinking that the job is done, and all you have to do is sit back and wait for the business to roll in. But sadly it’s not as simple as that. Even if your web designer has submitted the site to the search … Read more
Google may not be the only search engine out there, but all the others are tiny in comparison. Over 90% of search engine traffic in the UK comes from Google, and that figure isn’t getting any smaller, despite the best efforts of Microsoft and Yahoo. So you need to make sure Google views your site … Read more
More and more of my clients are being contacted by so-called ‘SEO Experts’. It is my view that businesses who claim to be Search Engine Optimisation companies are nothing but fraudsters and fakes, whose sharp business practices are giving the web marketing industry a bad name. I’ve seen countless examples of their ambiguous claims and … Read more
Search engines are a lot like humans. When somebody searches for something, a search engine reads the text on a page and decides how relevant the content is to what that person is searching for. It then decides how important that page is in relation to all the other pages that may also contain relevant … Read more
So you’ve had your web site a while but you’re still waiting for all the business to start flooding in? It’s a familiar story. As a web designer I’m constantly amazed at some of the very basic mistakes I see on company web sites.Here are 10 tips that will help you get the most from … Read more
