I have a love-hate relationship with Twitter. I love the fact that it has been directly responsible for getting me some valuable business, and I love the fact that organisations can use it communicate with their audience instantaneously. I also like the thought that people in the public eye can report the truth directly to … Read more
I was approached recently by a website owner who asked my opinion as to why his e-commerce site wasn’t performing any better than “the odd sale here and there” despite having been launched more than six months ago. His situation was immediately very familiar to me. A lot of businesses launch a site and then just sit back and … Read more
When the going gets tough, many businesses panic and start to cut back on the things that could actually keep them ahead of their competitors. It’s very easy to cut your advertising or cancel that new corporate brochure you promised yourself. Or you could let the company website stagnate for a while longer. A downturn … Read more
