ESM: Logo and web design for a new driving school
A web design and logo design project for a startup driving school. Enterprise School of motoring wanted a website with a logo that would make them stand out from the crowd as well as help them achieve a good placing in the search engine results.
I decided to use a shield motif for the logo, to promote the idea of safe driving. It incorporates the ubiquitous L plate design, but I added some distortion to offset the usual flat square look and to give it some dimension and appeal.
Enterprise School of Motoring Logo
The website needed it be visually eye catching and had to incorporate Search Engine Optimisation from the ground up. The result is a site that should serve this startup business well in the coming months.
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