The Network Machine
I was asked to design a complete visual identity for this start-up business based in Switzerland, a revolutionary new web-based global communications system for the used machinery industry. This included a logo, which had to reflect the high-tech nature of the product in my designs.
The colour palette consisted of several shades of blue with a subtle orange shade for sub headings. The chosen font families were Adobe Caslon Pro for body text and sub headings, and Myriad Pro for main headings.
I also wanted to reflect the global nature of the business with communications flowing to keep the wheels of business turning. It is the company’s goal to make this a globally recognised brand, so I had to get it right.
After designing the corporate identity, it was time to build their web site as a showcase for their revolutionary new web-based global communications system for the used machinery industry. The site had to incorporate the colour palette and images we had selected for use across all their marketing communications. It also had to be available in multiple languages due to the global nature of the business.
I was then asked to design a printed brochure for prospective clients of their revolutionary new web-based global communications system for the used machinery industry. It was necessary to incorporate the colour palette and images we had selected for use across all their marketing communications. Have a look at the result in the pictures below.
TNM Brochure Cover
TNM Brochure Inside Spread
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