Visual Identity
Building a recognisable brand is essential for your business. There’s no point in producing marketing material if people can’t instantly recognise it as belonging to your company. A cohesive suite of promotional material that follows a set of basic rules should be your goal.
Your visual identity governs the colours, fonts and other basic elements used in all your communications. Your company logo and other visual imagery are an integral part of this.
I am experienced in working with existing visual identities, such as Marsh, Ferrari, Maserati and Porsche, as well as building brands from scratch for clients like Garden Divas and The Network Machine.
