Does your brand stand out from the crowd?
In a competitive market, you want potential customers to remember your company, not the other one. Having the right visual identity is essential for brand recognition. Your brand must accurately reflect who you are and what you stand for, and presenting the right image is often a balancing act. Different aspects of your company’s personality must come together to form a cohesive identity that leaves customers in no doubt.
I have been working with brands for 20+ years and my career has included everything from working with established multi-national brands to building a visual identity from the ground up for start-up businesses.
I have written comprehensive visual identity manuals for organisations, and developed the tools and templates to help staff adhere to the guidelines. I’ve designed logos, brochures, posters, leaflets and many other forms of marketing material.
In a past life as a head designer for a financial organisation, I succeeded in helping take the brand from a position of zero recognition to one of the most instantly recognised brands in its field. I also carried out design work for our partner companies who were some of the most prestigious luxury brands in the world, including Porsche, Ferrari, Sunseeker Yachts and Maserati.
Start-up visual identity specialist
If you’re starting a new business, it’s important to get the brand right at the outset. I’ve helped many businesses get of the ground with the right logo and other visuals, as well as advice on how to promote yourself. I was a start-up too, back in 2006, so I know all about the pitfalls. Talk to me about the best ways to help your venture succeed.