Does your brand stand out from the crowd? I’ve been designing visual identities for decades.
In a competitive market, you want potential customers to remember your company, not the other one. Having the right visual identity is essential for brand recognition. Your brand must accurately reflect who you are and what you stand for, and presenting the right image is often a balancing act. Different aspects of your company’s personality must come together to form a cohesive identity that leaves customers in no doubt.
I’ve been working with brands for 20+ years and my career has included everything from working with established multi-national brands to building a visual identity from the ground up for start-up businesses.
In a past life as an in-house Designer for a financial organisation, I succeeded in helping take the brand from a position of zero recognition to one of the most recognised brands in its niche. I also carried out design work for our partner companies who were some of the most prestigious luxury brands in the world, including Porsche, Ferrari, Sunseeker Yachts and Maserati.
For new businesses, building a brand is often an integral part of building a website. If you’re starting a business, it’s important to get the brand right at the outset. I’ve helped many businesses get of the ground with the right logo and other visuals, as well as advice on how to promote yourself. I was a start-up too, back in 2006, so I know all about the pitfalls. Talk to me about the best ways to help your venture succeed.