The problem
Resintek Services is a leading supplier and installer of resin flooring and hygienic wall cladding systems. The business had two ageing websites: a corporate website showcasing its services and a separate eCommerce website selling products online.
Although the two sites were linked together, moving between them created a disjointed user experience and made it harder for customers to find information or complete a purchase.
Both websites were beginning to show their age and no longer reflected the professionalism of the business.
The solution
Rather than simply replacing the existing websites, I recommended bringing both the corporate website and the online shop together into a single bespoke WordPress and WooCommerce website.
Combining the two created a much smoother customer journey. Visitors can now learn about the company’s installation services, browse case studies and technical information, and purchase products online, all without leaving the same website. The information architecture was carefully planned so that commercial customers and online shoppers could each find what they needed quickly and intuitively.
The result is a clean, modern website that combines lead generation and eCommerce within a single platform, providing a far more cohesive experience for visitors while making the website easier for the client to manage.
The result
Resintek Services now has a modern website that replaces two outdated platforms with one streamlined solution. The improved user experience makes it easier for customers to explore services, shop online and engage with the business, while giving the client a single, future-proof website that’s simpler to maintain and develop.