Client since 2006. Third website delivered.
The problem
The Insurance Charity supports current and former insurance professionals across the UK and Ireland by providing financial assistance, practical guidance and emotional support when it’s needed most.
Having worked with the charity for many years, I was asked once again to redesign its website as the organisation continued to evolve. The existing website had served the charity well, but it was time for a more modern platform that better reflected its services, improved accessibility and made it easier for people to find the support they needed.
As with any well-established charity, the challenge was to modernise the website while maintaining the trust and credibility the organisation has built over many decades.
The solution
Drawing on my long-standing knowledge of the charity, I designed and developed a completely new bespoke WordPress website focused on clarity, accessibility and ease of use.
The content was reorganised to help visitors quickly identify the type of support available, while the refreshed design presents the charity as the professional, compassionate organisation it is. Behind the scenes, the website was built to be straightforward to manage and flexible enough to support the charity’s future requirements.
Having worked with the charity for over twenty years, I was able to build on an in-depth understanding of the organisation, ensuring the new website reflected not only its current services but also its long-term vision.
The result
The Insurance Charity now has the third generation of its website, demonstrating how a long-term partnership can help a website evolve alongside an organisation rather than becoming outdated and needing to be replaced by someone new every few years.
The feedback from the team reflects the collaborative relationship we’ve built over many years:
“Adam was always quick to respond to the many questions we’ve had and is always on-hand to address any fixes or make suggestions for a different way of doing things. We’re really pleased to have worked with Adam on another website and are thrilled with the results.”
Marketing Manager
The Insurance Charity