The problem
Winchmore Hill Clinic is a long-established osteopathy and natural health clinic serving North London.
Over the years, the business had evolved considerably, growing from a traditional osteopathy practice into a multidisciplinary clinic offering a much broader range of healthcare services.
Unfortunately, the existing website no longer reflected the nature of the business or the range of treatments available.
Its dated appearance and outdated content meant it wasn’t presenting the clinic in the professional, reassuring way that prospective patients would expect.
The solution
Rather than attempting to update the old website, we took the opportunity to start again with a completely new build.
I worked closely with the clinic to understand how the business had evolved and to develop a site structure that clearly communicated its revised range of services. Treatments were organised into a logical, easy-to-navigate structure, making it simple for visitors to find the information most relevant to them.
The new website was designed to project the professionalism and experience of the clinic, combining a clean, modern design with clear calls to action and an intuitive user journey. The result is a website that better represents the clinic today, inspires confidence in prospective patients and provides a flexible platform that can continue to grow as new practitioners and services are introduced.
The result
Winchmore Hill Clinic now has a contemporary website that reflects the breadth of expertise available within the practice and presents the business as the established, trusted healthcare provider it has become.
The new site gives prospective patients a much clearer understanding of the services on offer while providing the clinic with a website that can evolve alongside the business.