The problem
Orange Glow Construction had grown significantly since its original website was launched. What began as a specialist heating engineering business had evolved into a much broader construction company, with the existing website no longer reflecting the full range of services on offer.
Having designed and built the original website several years earlier, I was asked to create a completely new website that better represented the business as it exists today. The challenge was not only to modernise the design but also to reposition the company in line with its expanded capabilities.
The solution
Working from the company’s established brand identity, I led the project from planning through to launch, creating a bespoke WordPress website that reflects the evolution of the business.
Alongside designing the new website, I helped shape the content strategy, researching, writing and structuring new content that clearly communicates the company’s broader service offering. The information architecture was carefully planned to make it easy for visitors to understand the different areas of the business while presenting the company as an experienced, professional construction contractor.
The result is a modern website that combines a contemporary design with clear messaging, giving Orange Glow Construction a platform that accurately represents the business today while supporting its future growth.
The result
Orange Glow Construction now has a website that reflects the scale and ambition of the business rather than its history. By combining a complete redesign with a new content strategy, the website presents the company as the professional, multi-disciplinary construction business it has become, while providing a flexible platform that can continue to evolve as the business grows.